10 Ways Your Riverton, WY, Business Can Boost Holiday Marketing Efforts

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The holidays are a crucial time for businesses, big and small. It's a time when people are out shopping for gifts, spending time with loved ones, and generally in good spirits. As a small business owner, you need to make sure you're capitalizing on this opportunity by getting your name out there and doing whatever you can to stand out from the competition. With that in mind, the Riverton Chamber of Commerce lists 10 creative ways to market your business during the holidays.

1. Share a gift guide.

Fiverr notes that people love gift guides because they take the guesswork out of holiday shopping. If you create a well-designed guide with great products, people will be happy to share it with their friends and family. Not to mention, it's a great way to get exposure for your business.

2. Post engaging content.

This is the time of year when people are looking for holiday recipes, DIY ideas, and tips for handling holiday stress. If you can provide them with content that is both useful and engaging, they're more likely to remember your business when it comes time to do their shopping. It’s much more efficient to post content as PDFs, as they can be viewed on practically any device. If you originally create documents in Word, you can use an online tool and convert it to a PDF with ease. Simply locate the Word file or drag and drop it into the tool’s interface, and in just three more quick steps you can have the PDF ready to use however you wish.

3. Hold giveaways or contests.

Everyone loves a chance to win something, so why not use that to your advantage? Hosting a contest or giveaway is a great way to get people interacting with your brand and can even help generate some word-of-mouth marketing. Just be sure to promote it heavily so that as many people as possible are aware of it.

4. Switch to holiday packaging.

First impressions matter, and if your products arrive in festive packaging, people are going to be that much more inclined to purchase them. It's a simple but effective way to boost your holiday sales.

5. Connect via social media.

Social media is incredibly powerful during the holidays because that's when people are most active online. Make sure you're regularly posting content and engaging with your followers so that you stay top of mind. And don't forget about using hashtags! They're a great way to reach new people who may be interested in what you have to offer.

6. Honor loyal customers.

McNutt & Partners points out that the holidays are also a great time to show appreciation for your most loyal customers. Whether it's through discounts, exclusive offers, or simply sending them a handwritten note expressing how much you appreciate their business, letting them know that they're valued will go a long way in cementing their loyalty moving forward.

7. Partner with other businesses.

Partnerships are always beneficial but they can be especially helpful during the holidays when foot traffic is high and people are looking for things to do. By teaming up with complementary businesses, you can reach new audiences and make everyone involved look good in the process. Everybody wins!

8. Host a holiday event.

This is an especially good idea if you sell products that lend themselves well to gifting (e.g., jewelry, food items, etc.). Something like an intimate wine and cheese tasting or a demonstration on how to make homemade chocolates would pique people's interest and make them want to check out your business next time they're looking for something special.

9. Invest in holiday-themed advertising.

Ad space gets pretty expensive during the holidays but if you have the budget for it, this can be an extremely effective way of getting your business' name out there. One well-placed ad could result in hundreds or even thousands of new customers so it's definitely worth considering if you have the means.

10. Offer free shipping.

Offering free shipping is probably one of the simplest things you can do but it can really sweeten the deal for potential customers. Especially if you offer same-day or next-day shipping!

The holidays are a great time to show your customers some love and appreciation. Get creative with your marketing efforts, and make sure you have a strong social media presence. By doing this, you’ll be able to reach more people and boost sales during the holiday season. Have you started planning your holiday marketing yet? If not, you can try the ways mentioned in this blog post.